Land O'Lakes, Getty Images, Clear Channel Launch Rural America Ad Campaign
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Arden Hills, Minn. – October 07, 2026 -- Land O'Lakes, Inc. has partnered with Getty Images and Clear Channel Outdoor to place authentic imagery of rural America on out-of-home advertising spaces in New York City, starting during Advertising Week New York (Oct. 5-8) and expanding nationwide for National Farmer's Day on Oct. 12.
Research shows advertisers misrepresent rural communities
VisualGPS Insights data cited by Getty Images found that nearly two-thirds of Americans in rural communities believe advertisers do not understand them, while only 5% of popular U.S. visuals are set in rural locations. Searches for rural America imagery rose 22% in 2024 and continue climbing, according to the companies.