Digital Advertising

Tokyo – October 12, 2026 -- NTT DOCOMO, INC. has developed an AI model that delivers accurate predictions from the first day of a new service, and it will test the technology in field trials with digital out-of-home (DOOH) advertising businesses in Japan and overseas by March 2027.

The Dual-view Adaptive Retrieval-augmented Tweedie model targets the "cold-start problem." This occurs when AI cannot make reliable predictions or recommendations because historical data is insufficient, for example after a service launch or an expansion into a new field or region. A paper on the model has been accepted for presentation at the 20th ACM Conference on Recommender Systems (ACM RecSys 2026).

New York and Munich – October 07, 2026 -- FouAnalytics and fraud0 have deepened their partnership to roll out an AI agent that automatically recovers wasted Google Ads spend for brand advertisers worldwide.

Pharmaceutical company Uriach recovers $28,000 in Google Ads spend within three months

Uriach used fraud0's AI for Google Ads Refunds to claw back the sum from invalid traffic and billing errors on its Google Ads campaigns, according to the companies. The tool has already audited more than $2 billion in digital advertising spend across industries, with clients including HelloFresh, Condor, ABOUT YOU and the Otto Group.