Study: Fertility Patients Spend $543, 3 Cycles Before Coverage Starts
New York – September 28, 2026 -- Women trying to conceive spend a median of $543 and track three hormone cycles out of pocket before fertility insurance coverage typically begins, according to a real-world analysis released by Oova and Flora Fertility.
Analysis tracks 49 users who conceived using at-home hormone monitoring
The study examined data from 49 Oova users spanning 2021 to 2026 who subsequently reported a pregnancy. Users tracked a median of four hormone cycles overall, with some spending more than $2,000 across multiple years before conceiving.
Median conception journey runs three cycles, with 73% succeeding within six
Among the group, the median time to conception was three tracked cycles, and 73% conceived within six cycles. The average monitoring spend of roughly $543 compares with a published average of $1,000 for a fertility diagnostic workup and $38,000 for a single IVF cycle.