Skip to main content

Marketing Measurement

DE-YAN Names First-Ever President as Studio Passes 160 Staff

Image
DE-YAN Names First-Ever President as Studio Passes 160 Staff

New York – September 29, 2026 -- Brand experience studio DE-YAN has appointed Jonathan Akwue as its first President, hiring the former Translation chief and ex-Publicis Groupe executive as the firm builds on a year of double-digit headcount growth and an industry-first ROI certification.

Akwue arrives from Translation after more than 25 years across network agencies

Akwue previously served as President and Global Media Lead at Publicis Groupe, with earlier stints at Digitas UK and Lost Boys. Based in New York, he will work alongside founder and CEO Dejan Jovanovic to deepen client relationships and expand the studio's scope. He is the second senior network-agency executive to join DE-YAN in under two years, following Chief Creative Officer Jason Kreher, who arrived from Wieden+Kennedy and Maximum Effort in 2025.

Clear Channel Links OOH Data to LiveRamp, TransUnion Ad Models

Image
Clear Channel Links OOH Data to LiveRamp, TransUnion Ad Models

New York – September 24, 2026 -- Clear Channel Outdoor (NYSE: CCO) has become the first out-of-home media company integrated into LiveRamp's Cross-Media Intelligence platform, expanding its RADAR data system to plug OOH exposure data directly into the measurement tools marketers use for CTV, social, search, digital video and audio.

The company also announced new integrations with TransUnion's Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions, allowing RADAR exposure and delivery data to be resolved against identity data and folded into portfolio-level and customer-level performance models.