Costa Rica Wins Place Brand of the Year Twice at City Nation Place
LONDON – November 06, 2026 -- essential COSTA RICA became the first country brand in the history of the City Nation Place Awards to win Place Brand of the Year twice, adding the 2026 title to its 2019 victory. The country also took Best Citizen Engagement and a Highly Commended distinction for Best Communication Strategy, in a field that included entries from Finland, Sweden, the Netherlands, the United States, Australia, the United Kingdom and New Zealand.
2035 Strategy targets preference for Costa Rican products in key markets
The top award recognizes the brand's work over the past year under its 2035 Strategy. The strategy aims to increase preference for Costa Rican products in key markets and to strengthen a sense of belonging among people in Costa Rica. The ceremony took place Thursday in London during the City Nation Place Global conference.