Plano, Texas – October 11, 2026 -- Toyota Motor North America (TMNA) sold 117,215 electrified vehicles in the U.S. in September, up 37.8% on a volume basis, accounting for 58.2% of its total sales volume of 201,306 vehicles.
Total September sales rose 8.4% on volume and 4.0% on a daily selling rate (DSR) basis against September 2025. Electrified sales grew 32.2% on a DSR basis.
TMNA third-quarter sales edge up 0.6% to 633,223 vehicles
Electrified vehicles reached 363,367 units in the third quarter, up 28.5% on both volume and DSR bases, or 57.4% of total volume. Overall sales growth was flat by comparison, so electrified models drove nearly all of the quarter's momentum.
Toyota division reaches record 61% electrification mix
The Toyota division sold 171,469 vehicles in September, up 7.9% on volume and 3.6% on DSR. It posted what the company calls an all-time best electrification mix of 61%. Electrified sales for the month totaled 104,105, up 36.6%.
For the quarter, the division sold 540,167 vehicles, up 0.5%. Electrified sales reached 325,227, up 29.2%.
Lexus division lifts September electrified sales 47.4% to 13,110
Lexus sold 29,837 vehicles in September, up 11.4% on volume and 6.9% on DSR. Third-quarter sales totaled 93,056, up 1.6%, with electrified sales of 38,140, up 23.1%.
Toyota offers 32 electrified models and cites low incentives
Dealerships currently stock 32 electrified vehicles across the Toyota and Lexus brands. TMNA says its incentives are among the lowest of full-line manufacturers.
Andrew Gilleland, senior vice president of Automotive Operations Group at TMNA, said the results show customers want choice, and that the company's multi-path strategy and disciplined inventory leave it well placed for a strong fourth quarter.