New York – September 24, 2026 -- Trustpilot has launched dedicated Product Review Pages along with expanded Location Reviews, AI Search Market Insights, and a beta version of Trustpilot AI, targeting businesses seeking greater visibility in AI-driven search and shopping tools.
Research shows product-level pages lift AI citation rates by 12 percentage points
Independent analysis by Seer Interactive found that Trustpilot was the most frequently cited review website across ChatGPT, Perplexity, Google AI Mode, and Gemini. The same research found that businesses using dedicated Product Review Pages achieved brand citation visibility 12 percentage points higher than those relying solely on a company profile page.
New tools track how brands are cited against competitors in AI answers
The AI Search Market Insights feature lets businesses compare how often their Trustpilot profile is cited by AI platforms relative to competitors, and monitor how that visibility shifts over time. Ciaran Dynes, Chief Product Officer at Trustpilot, said AI systems prioritize structured evidence that mirrors purchasing logic -- who sells a product, where to find it, and whether the service is reliable -- and that this "compound relevance" drives higher citation rates for businesses using the platform.
Location Reviews add bulk-management tools and developer APIs
Trustpilot's expanded Location Reviews feature now includes bulk-management tools and developer APIs designed to help brands operating large store or branch networks compare individual locations and strengthen their presence in local and conversational search results.
Trustpilot AI beta targets Enterprise customers with agentic workflows
A limited beta of Trustpilot AI is now available to Enterprise customers. The assistant and MCP service integrates with Slack, CRM platforms, and large language models to draft review replies, surface customer-feedback trends, and support agentic workflows.
Launch marks second phase of Trustpilot's AI-commerce product roadmap
The release follows an earlier phase that introduced Trustpilot's "3Rs" framework -- Recency, Relevance, and Ranking -- alongside tools for collecting current customer feedback, improving review collection, monitoring AI visibility, and unifying reputation insights across brands.