Stockholm – September 17, 2026 -- TrusTrace has launched a new platform designed to close the gap between the supply chain data global brands collect and their ability to act on it, as sustainability and due diligence regulations multiply worldwide.
Platform rolls out in phases starting this month after a year of validation with leading brands
The system expands TrusTrace's existing traceability and compliance infrastructure, built on real-time, lot-level forward traceability and AI-powered backward chain-of-custody data across materials and sourcing models. Its first module, Supply Chain Intelligence, lets brands query suppliers, facilities, products, and materials using natural language, surfacing gaps and generating reports in seconds.
CEO Shameek Ghosh says proving compliance requires acting before gaps become problems
"Every regulation ultimately asks the same question: can you prove it? But proving compliance starts much earlier, with understanding your supply chain, knowing where the gaps are, and acting before they become problems," said Ghosh, CEO and Co-Founder of TrusTrace.
New program builder automates supplier onboarding and corrective action workflows
TrusTrace is introducing a program builder and orchestrator that automates Supplier Compliance tasks including vendor onboarding, continuous monitoring, assessments, evidence requests, follow-ups, and corrective actions. A new program can go live within three days, with the first supplier data request issued in week one.
Three connected solution areas now share automation and a single data foundation
The platform links three areas: Supplier Compliance, which manages whether suppliers meet brand requirements; Supply Chain Intelligence, which identifies gaps and supports decisions; and Product Compliance, which verifies products meet applicable requirements and provides evidence. Suppliers submit data once, in any format or language, which TrusTrace extracts, validates, and links into a reusable foundation spanning more than 120,000 suppliers across more than 80 countries.
Future phases will add regulatory and enterprise intelligence layers
Subsequent rollout phases will connect external regulatory requirements and brand policies with supply chain data to identify applicable obligations and flag gaps earlier. Ghosh said the goal is to let brands scale compliance programs without scaling teams at the same rate.