New York – September 07, 2026 -- Uniqode, a QR Code platform ranked highest on G2, has launched Uniqode Insights, a tool that connects dynamic QR Code scans to purchases, registrations and other conversions.
Marketers struggle to prove QR Code campaign impact despite positive results
98% of marketers report that physical QR Code campaigns have a positive impact on their marketing efforts, yet the link between scans and conversions is often unclear, making it difficult to demonstrate campaign return on investment.
Insights tracks the full journey from scan to purchase across placements
The tool identifies which QR Code placements generate conversions and revenue, and pinpoints where prospects drop off between scanning and completing a transaction. It also identifies high-intent and returning scanners by linking engagement activity across multiple sessions.
Users can push scanner audiences directly into Meta, Google and CRM platforms
Insights allows marketing teams to send identified high-intent scanner audiences to advertising and customer relationship management systems for continued campaign activation. Sharat Potharaju, co-founder and CEO of Uniqode, said turning a live scan into a measurable part of the digital journey is where most organizations still struggle, and that Insights makes attribution and scan conversions visible.
Feature works only with dynamic QR Codes, not static codes
Existing dynamic QR campaigns within Uniqode can be connected to Insights, but static codes do not support the tracking and activation layer. The platform operates on Uniqode's existing security infrastructure, including SOC 2 Type II, GDPR compliance, HIPAA-readiness, ISO certification, encryption in transit, and SSO plus two-factor authentication. Users retain control over what data is shared with ad platforms and CRM systems.
Insights is restricted to Uniqode's Business+ tier and higher
The new attribution tool is available on the Business+ plan and above, not across all Uniqode subscription tiers.