CHARLESTON, S.C. – – September 21, 2026 -- VIO Med Spa has signed a three-unit development agreement to enter South Carolina for the first time, with the first Charleston-area location targeted to open in 2027. Site selection is currently underway.
Former CVS Health Executive Leads Local Development
Ted Loya, who spent more than 23 years at CVS Health in its pharmacy benefits business working with national employers, will spearhead the brand's build-out across the Charleston area. New to franchising and medical aesthetics, Loya cited VIO's established infrastructure, financial backing, and existing East Coast footprint in North Carolina and Georgia as deciding factors in bringing the brand to South Carolina.
Deal Extends Brand's East Coast Footprint
Ryan Rao, Chief Development Officer at VIO Med Spa, said the Charleston entry strengthens the company's presence in the Southeast and supports further expansion along the East Coast.
Franchise Reports $1.3M System-Wide Average Unit Volume
VIO Med Spa's Franchise Disclosure Document reports a $1.3 million average unit volume (AUV) across all operating locations in 2025, with a $2.3 million top-quartile system average, based on 51 operational franchise outlets. Named the #1 Med Spa Franchise in Entrepreneur Magazine's Franchise 500 for a third consecutive year in 2026, VIO is recruiting multi-unit operators from hospitality, fitness, healthcare-adjacent, and QSR backgrounds. The brand currently operates 65 locations across 20 states, with more than 175 territories open, sold, or in development.