SHERIDAN, WYOMING - February 23, 2026 - Wanzl GmbH & Co. KGaA is positioning its EuroShop 2026 presence in Düsseldorf (February 22-26) around a practical message for retail operators: improve the end-to-end customer journey while simplifying store processes that drive cost, labor, and service pressure. Across two stands in Hall 12, the company says it will demonstrate shop formats, shop solutions, and individual products intended to increase sales potential, support omnichannel expectations, and redesign in-store experiences. The program highlights smart trolley-enabled journeys, centralized process control via a connected platform, and fresh-food-focused smart store capabilities that address authentication, age verification, theft prevention, and inventory control.
EuroShop footprint and an operator-oriented narrative
Wanzl will exhibit at EuroShop 2026 in Düsseldorf from February 22 to 26, with its main presence at Stand A26 in Hall 12 and an additional showcase in the Designer Village at Stand 46-03 in Hall 12. The company frames the exhibit around retailers' rising expectations for convenience, experience, omnichannel strategy, and service, with a stated focus on helping partners design more efficient processes and redefine customer experiences. Visitors are positioned to see both product-level demonstrations and concept-level retail planning work, including inspiration from Wanzl's international planning team.
FastLaner®: demonstrating the full "digital-to-payment" trolley journey
A central demonstration is the FastLaner® smart shopping trolley, presented as a way to connect steps from trolley collection through to payment. Wanzl highlights several capabilities tied to the trolley journey, including digital trolley collection and different smart payment options. The company also calls out operational functions intended to support daily store execution, including automatic charging management and integration elements tied to AI-supported product recognition and retail media integration.
'Creating Shopportunities'
Smart food retail: four spaces built around food-led smart store needs
Wanzl's smart store focus is explicitly anchored in food retail, reflecting the company's view that food is the primary driver in smart-store deployment. It presents multiple food-related formats and missions-Eat & Meet, Pick & Go, and Ready-to-Cook-paired with technologies that target key operational controls. The cited areas of functionality include authentication, age verification, theft prevention, digital store management, and inventory control in an urban setting. One named centerpiece is the Wanzl Connect® platform, described as enabling centralized control and analysis of processes.
Concept-led merchandising: "Japan Concept Store" with five retail worlds
To show how design, assortment logic, and brand presentation can be combined in a single environment, Wanzl will present a "Japan Concept Store" that brings together five distinct retail worlds: Discount, Fine Food, Cash & Carry, Fashion Flagship, and High Street Retail. The company positions Japan as a reference point for progressive shop design, and it describes the concept store as a demonstration of how trend awareness, design affinity, and shopfitting expertise can be used to stage brand identity, target groups, and product range logic.
Cooling by wsl: refrigeration positioned as part of a broader store solution set
In addition to store journeys and digital process tooling, Wanzl will spotlight cooling solutions presented by wsl. The exhibit includes energy-efficient refrigeration units for composite systems as well as special presentation units for the fresh food area, described with both vertical and horizontal alignment options. Wanzl frames this as reinforcing its role as a partner for comprehensive retail solutions that extend beyond classic shopfitting into freshness and in-store presentation requirements.
Design & Build and rollout support: from concept to production to aftersales
Beyond what is on the stand, Wanzl emphasizes capabilities tied to designing, producing, and supporting projects at scale, including the development and production of high-volume products and global project processing and support. It describes a clearly presented pathway from the initial idea through rollout and aftersales support, combining in-house production with selected global production partners to meet requirements for economical, customer-oriented solutions. The company also notes that, for the first time, its international retail design team will be present at the Designer Village to showcase design expertise and its Design & Build service.
'We design to sell and build to inspire'
Wanzl closes its positioning by describing itself as a one-stop partner across the retail value chain, with an objective of reducing complexity, simplifying processes, and generating new "Shopportunities" for customers.