LONDON – November 06, 2026 -- XTM has appointed Roger Connolly, who launched Sitecore's agentic AI platform as that company's Chief Product Officer, as its own CPO to lead the product roadmap for XTM IQ, its unified AI engine for enterprise localization.
Connolly takes ownership of XTM's product vision and agentic AI strategy
Connolly will own the roadmap across XTM's AI globalization platform. His mandate is to make XTM IQ the engine for agentic localization end to end. That means combining AI orchestration, translation management, quality verification and integrations in one composable, governed platform. He is based in Columbus, Ohio, and will work with XTM's engineering, AI and customer teams across its global hubs.
Enterprises are moving from AI-assisted translation to agents that plan, execute and check work
XTM says the shift is toward agentic workflows in which AI agents handle localization volume and speed across content, products and markets. Governance, brand controls and quality checks are meant to keep output on-brand and compliant. XTM reports more than 1,300 global customers, support for over 880 languages and more than 80 ready-to-go integrations.
Connolly brings 20-plus years in enterprise content software to the role
At Sitecore, Connolly led the full product portfolio and launched the agentic AI platform. Earlier he ran the content management system (CMS) and digital asset management (DAM) product lines, including the launch of Sitecore's flagship SaaS CMS. Per the release, industry analysts have named products under his leadership leaders in the digital experience platform (DXP), CMS and DAM categories. Before Sitecore, he led digital asset management and technology programmes at Victoria's Secret in New York.
XTM CEO Lorcan Malone said Connolly has already led a major enterprise software company through the agentic shift and that XTM IQ will "set the standard for agentic localization" under his direction.
Connolly said the key question for enterprises is where agents can run autonomously and where governed, rules-based workflows must take over, because not every piece of content carries the same risk.