New York – September 22, 2026 -- YELL, a payments platform serving consumers and small businesses, has appointed Raphael Blunschi as Chief Executive Officer as the company surpasses 27,000 customers as of September 2026.
Blunschi brings three decades of Swiss banking and asset management experience to YELL's leadership
Blunschi spent more than 30 years across Swiss banking, institutional asset management, and digital assets. He was a founding member of UBS's prime brokerage business and, at RMF/Man Group, built a multi-billion-dollar global managed account platform designed to make hedge fund exposures transparent and institutionally scalable. He then spent 13 years at K2 Advisors, a Franklin Templeton investment company, serving as Chief Administrative Officer, Executive Committee member, and fund board director for eight private funds.
Executive co-founded a $100 million institutional fund and a generative-AI venture
Blunschi co-founded 47 Degrees North Capital Management, an institutional alternatives manager that raised $100 million from CalPERS, and INCOS, a generative-AI venture built for financial institutions. He most recently advised Swiss blockchain company S-PRO on its U.S. market entry. He served in the Swiss Army Special Forces and holds CFA and Professional Risk Manager (PRM) credentials.
New CEO targets consolidation of consumer finance apps and lower payment costs for merchants
"Consumers manage money across too many apps, and business owners give up too much of every sale to payment costs. YELL brings both into one place, and keeps it simple,