Los Angeles – September 18, 2026 -- ZORO, an AI trading agent marketplace built for professional traders, will livestream a demo of its Pro App from FinCon 2026 in Palm Springs, marking the startup's first major public appearance ahead of a retail app launch this fall.
ZORO broadcasts its Pro App demo to a combined audience of more than 11 million followers.
The demo airs on ZORO's X account, @zorotrading, and its YouTube channel, ZORO Trading HQ, alongside trading educators and financial content creators. FinCon 2026 runs September 16 through 18 at the Palm Springs Convention Center, drawing thousands of financial content creators, advisors and fintech brands.
Traders license strategies to ZORO, which converts them into round-the-clock trading agents.
A trader writes trading rules in plain English and licenses that strategy to ZORO's Pro App, which turns it into a live trading agent that runs the trader's own account continuously and generates copies followers can run inside ZORO's retail app. Every agent stays tied to the trader's name rather than an anonymous backtest, and every trade is timestamped against live market price data.
"Every trader I know has the same problem. Your income stops the moment you do," said Chris Hnatko, founder of Spartan Trading and CEO of ZORO. Hnatko said he has taken one or two days off in ten years running his own trading business.
ZORO's engine hands execution to algorithms rather than letting an AI model trade live.
Hnatko said a model making its own trading decisions in real time is slow, poses a security risk and burns money at the frequency that matters most, which is why major trading firms run on algorithms rather than chatbots. James Kim, ZORO's co-founder and CFO, said the company built institutional-grade broker connections and billing infrastructure that let thousands of followers run a single trader's strategy inside their own accounts.
Followers' capital stays in their own brokerage accounts under ZORO's copy-trading model.
Unlike traditional copy trading, which mirrors trades one at a time after a trader has already executed them by hand, ZORO's agents keep working through multiple setups simultaneously and continue trading while the trader is asleep or away from the desk. ZORO's Pro App is live now; the retail app opens to the public this fall.
ZORO's leadership includes veterans of Bags and Tinder.
Hunter Isaacson, ZORO's Head of Product, previously built consumer apps including Bags that generated more than 400 million combined downloads. Kim previously worked at Tinder.