Munich – September 07, 2026 -- AdEx Partners has completed the legal merger of BMC Strategy Consultants GmbH into AdEx Beratungs GmbH, effective August 25, 2026, relaunching the strategy unit under the new brand AdEx Strategy.
Merger creates single advisory platform spanning strategy, transformation and AI
The combined entity integrates strategic management consulting, transformation execution and applied AI into one continuous service line. AdEx Partners says the model is designed to stress-test decisions for feasibility early, keep transformation programs aligned to strategic goals, and deploy AI only where it delivers measurable value.
New unit targets banks, insurers, utilities and their IT vendors in Germany and Austria
AdEx Strategy inherits BMC Strategy Consultants' client base and sector expertise, with an initial focus on banks, insurance companies and utility providers, as well as their IT service providers, across Germany and Austria. AdEx Partners plans to extend the offering into additional industries where it already holds established market and transformation experience.
BMC founders retain partner roles to preserve client continuity
The founders and former managing partners of BMC Strategy Consultants continue as partners at AdEx Partners, tasked with shaping the ongoing development of AdEx Strategy. Stefan Lutz, Managing Partner of AdEx Partners, said the acquisition of BMC's strategy competence allows the firm to link strategy consulting, transformation expertise and applied AI into one offering, with the aim of translating client decisions into coordinated action and taking responsibility through to implementation.
Roland Bubik, founder of BMC Strategy Consultants and now a partner at AdEx Partners, said the new unit continues the technical depth, independent judgment and close senior-management collaboration that defined BMC's prior work, combined with AdEx Partners' transformation and AI capabilities.