Queens, N.Y. – October 13, 2026 -- AlumniFi has become the Official Credit Union of St. John's Athletics and the first corporate partner in program history to put its logo on Red Storm uniforms, in a deal the department describes as among the most significant financial commitments it has received.
AlumniFi logo appears on eight programs starting with Drexel exhibition
The logo debuts at the exhibition opener against Drexel. It will appear on the uniforms of the men's and women's basketball, men's and women's soccer, volleyball, baseball, softball and lacrosse programs.
St. John's Sports Properties, the locally based team of Learfield, facilitated the deal. The source does not disclose the financial terms or the length of the agreement.
Athletics director ties deal to revenue-sharing pressure
Vice President and Director of Athletics Ed Kull said the college athletics landscape has placed an "unprecedented premium" on revenue generation. He said partners like AlumniFi support the department's effort to stay at the forefront of the revenue-sharing space.
AlumniFi President and CEO April Clobes said the partnership lets the credit union support student-athletes and programs while bringing banking services to alumni, fans, students and Johnnies. The deal also deepens AlumniFi's presence in the New York region.
Sponsorship extends to influencer campaigns, financial education and Madison Square Garden
AlumniFi will run student-athlete influencer marketing campaigns with select Red Storm athletes. It will also host educational sessions on financial literacy and career development for student-athletes.
The credit union will take a role in the men's and women's basketball gameday experience, sponsoring several interactive activations. These include the men's basketball "white-out" game later this season at Madison Square Garden.
St. John's Sports Properties General Manager Kevin Waters said the jersey placement puts AlumniFi's commitment on one of the most visible symbols of St. John's Athletics.