Lincoln – October 19, 2026 -- Ameritas is expanding advisor recruiting and business development through Ameritas Investment Company (AIC) and Ameritas Advisory Services (AAS), which together support more than 550 financial professionals and oversee $22.2 billion in customer assets.
AIC and AAS manage $13.7 billion in assets under management
As of Dec. 31, 2025, the two units held $13.7 billion in assets under management alongside the $22.2 billion in total customer assets. Financial Planning's IBD Elite 2026 survey ranked both firms among the nation's top 20 independent broker-dealers in wealth management by annual revenue.
Ameritas targets advisors seeking independence and planning breadth
The recruiting push aims to connect advisors with the resources, technology and support available through AIC and AAS. Jeremy Robson, president of both units, said advisors want a firm that enables comprehensive planning while preserving their independence and flexibility.
The company's offering spans wealth management, protection planning, retirement income strategies and business planning solutions. Ameritas believes advisors increasingly want integrated approaches that address clients' investment and protection needs within one coordinated financial strategy.
Ameritas builds presence in independent broker-dealer and RIA channels
Ameritas has continued to expand its footprint in the independent broker-dealer and registered investment advisor marketplace through educational programs, thought leadership and industry partnerships. Robson said the firm is positioning direct access to leadership and experienced support teams as a differentiator, alongside products and technology.