Las Vegas – September 29, 2026 -- Arity, a mobility data and analytics company founded by The Allstate Corporation, has introduced Arity Lead Platform, an insurance-native operating layer designed to give carriers direct control over customer acquisition spend and decisions across publishers, marketplaces, agents, and call centers.
Platform unifies fragmented acquisition systems into a single carrier-controlled layer
Insurance carriers currently invest across publishers, marketplaces, lead and call providers, agency networks, and CRM platforms that often operate independently, limiting visibility from acquisition spend through to customer outcomes. Arity Lead Platform builds on more than a decade of Arity's experience connecting insurers with publishers and marketplaces, extending that connectivity into a full operating layer with reusable connectors intended to reduce integration effort and speed partner activation.
Four integrated capabilities span the full acquisition lifecycle
The platform combines connection of acquisition sources and carrier systems, orchestration of carrier-defined buying, routing, budgeting and distribution rules, engagement tools for agent and CRM workflows, and optimization through Arity Pulse AI. Arity Pulse AI identifies performance drivers across the acquisition lifecycle and delivers recommendations within carrier-defined policies and controls, creating what the company describes as a continuous feedback loop linking acquisition activity, operational execution, and business outcomes.
Arity president frames acquisition as a connected system, not isolated decisions
Gary Hallgren, President of Arity, said customer acquisition has become too important to manage as a series of disconnected decisions, and that carriers can outperform by connecting acquisition activity to business outcomes and turning that learning into improved performance.
Arity to demonstrate the platform at ITC Vegas 2026
Arity will showcase Arity Lead Platform, including Arity Pulse AI-powered acquisition intelligence, at ITC Vegas 2026, demonstrating how carriers can connect acquisition sources, manage purchasing and distribution decisions, integrate agent workflows, and link activity to downstream business outcomes.