Arity

Arity to Buy Remaining Stake in Replica, Extending INRIX Deal

Arity to Buy Remaining Stake in Replica, Extending INRIX Deal

CHICAGO – November 03, 2026 -- Arity, a subsidiary of The Allstate Corporation, has signed a definitive agreement to acquire the remaining ownership interest in mobility data company Replica, with closing expected in 2026 subject to customary conditions.

Replica adds people-movement data to Arity's mobility platform

Replica supplies privacy-centric data and modeling that help customers understand travel patterns, anticipate changes and evaluate potential outcomes. Its customer base includes public agencies, urban planners and infrastructure decision-makers. The company applies machine-learning models to large-scale datasets and supports compliance with federal reporting requirements, according to the announcement.

Arity Launches Carrier-Controlled Lead Platform With AI Optimization

Arity Launches Carrier-Controlled Lead Platform With AI Optimization

Las Vegas – September 29, 2026 -- Arity, a mobility data and analytics company founded by The Allstate Corporation, has introduced Arity Lead Platform, an insurance-native operating layer designed to give carriers direct control over customer acquisition spend and decisions across publishers, marketplaces, agents, and call centers.

Platform unifies fragmented acquisition systems into a single carrier-controlled layer

Insurance carriers currently invest across publishers, marketplaces, lead and call providers, agency networks, and CRM platforms that often operate independently, limiting visibility from acquisition spend through to customer outcomes. Arity Lead Platform builds on more than a decade of Arity's experience connecting insurers with publishers and marketplaces, extending that connectivity into a full operating layer with reusable connectors intended to reduce integration effort and speed partner activation.