Sioux Falls – November 04, 2026 -- Carsforsale.com converted 7.0% of dealership leads into vehicle sales, the highest close rate among 12 automotive lead providers in an AutoRaptor study of more than 900,000 leads.
AutoRaptor study ranks Carsforsale.com first across 316 independent dealerships
The study, published October 23, covered leads generated between August 2025 and July 2026. It counted a lead as converted if it led to a vehicle purchase within 90 days. The study average was 4.5%.
Carsforsale.com says its rate is nearly 3x that of CarGurus and more than 2x that of Autotrader. It also says the rate is more than double that of every major competitor evaluated.
Carsforsale.com prices plans from $99 per month
The company is pairing the result with a low entry price. Service starts at $99 per month, and it markets the offer as performance without a premium cost.
"Dealerships shouldn't have to choose between performance and affordability," CEO Sean Coffman said.
Carsforsale.com bundles websites and software for 22,000 dealerships
Beyond its marketplace, Carsforsale.com sells dealer websites, software and tools to more than 22,000 dealerships. COO Kristen Stengel said the offering includes live, U.S.-based support.
The ranking comes from AutoRaptor's study, and Carsforsale.com is promoting it. AutoRaptor says its data and methodology are available on its site.