Moore Named Brand Agency of Record for Alzheimer's Association
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Washington – September 24, 2026 -- Moore has been named brand agency of record for the Alzheimer's Association, expanding an existing fundraising mandate to now cover strategy, creative and media across the health organization's master brand.
Moore expands scope beyond fundraising into full brand management
The appointment follows a competitive review process and grants Moore oversight of all brand creative development, paid media planning and delivery, and marketing across the Association's master brand and national initiatives. The agency will also support select medical and scientific research communications, product launches, and campaigns aimed at reinforcing the Association's position in brain health.