IGT Unveils New Brand Identity at G2E 2026 in Las Vegas
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Las Vegas – September 28, 2026 -- IGT will unveil a new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas, running Sept. 28 through Oct. 1, marking a formal repositioning of the gaming technology provider following its combination with Everi Holdings.
IGT ties new identity to four operational pillars for casino operators
The rebrand centers on integrated solutions across the casino floor, in-demand game content, applied industry expertise, and a stated commitment to customer growth outcomes. IGT describes the identity as built on being 'fluid, frictionless and magnetic,' departing from its previous corporate visual style.