Las Vegas – September 28, 2026 -- IGT will unveil a new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas, running Sept. 28 through Oct. 1, marking a formal repositioning of the gaming technology provider following its combination with Everi Holdings.
IGT ties new identity to four operational pillars for casino operators
The rebrand centers on integrated solutions across the casino floor, in-demand game content, applied industry expertise, and a stated commitment to customer growth outcomes. IGT describes the identity as built on being 'fluid, frictionless and magnetic,' departing from its previous corporate visual style.
CEO frames rebrand as visible evidence of company transformation
"At G2E, our customers will see and feel the IGT transformation story in motion," said Hector Fernandez, IGT CEO. He said the new identity reflects how the company's culture, capabilities and content are meant to drive operator performance and player engagement.
Company positions FinTech and systems integration as core differentiator
IGT said the new brand era is intended to support connected player experiences spanning FinTech, systems, and game content across both land-based casinos and online channels. The company will display the rebrand alongside its latest product innovations at booth 4455 during G2E.