Fruit Attraction 2026 Links Middle East Buyers to Global Produce Trade
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Madrid – September 24, 2026 -- Fruit Attraction 2026 will gather more than 2,500 exhibiting companies across 162,000 square metres of exhibition space in Madrid from October 6 to 8, drawing 121,000 trade professionals from over 150 countries for its 18th edition.
Middle East buyers gain direct access to global fresh produce suppliers
The event, organized by IFEMA MADRID and FEPEX, will give importers, distributors and industry operators from the Middle East a dedicated channel to connect with producers and suppliers from Europe, Latin America, Africa and Asia. The United Arab Emirates will attend as a Guest Importing Country alongside China, formalizing trade links with two markets that organizers describe as increasingly central to global fresh produce flows.