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Global Brands Magazine

Pick n Pay Clothing Wins Global Brand Award for Customer Loyalty

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Pick n Pay Clothing Wins Global Brand Award for Customer Loyalty

London – September 12, 2026 -- Pick n Pay Clothing has won the 'Excellence in Customer Loyalty – South Africa' title at the Global Brand Awards 2026, an accolade organised by UK-based Global Brands Magazine.

Retailer's 421-store network drives recognition for affordable fashion strategy

The award recognises Pick n Pay Clothing's transformation from a supermarket clothing category into one of South Africa's leading apparel retailers, now operating more than 421 stores across multiple retail formats. The brand has expanded its digital footprint through online channels and the Pick n Pay asap! platform, positioning itself under the tagline 'Great value. Good living.'