London – September 12, 2026 -- Pick n Pay Clothing has won the 'Excellence in Customer Loyalty – South Africa' title at the Global Brand Awards 2026, an accolade organised by UK-based Global Brands Magazine.
Retailer's 421-store network drives recognition for affordable fashion strategy
The award recognises Pick n Pay Clothing's transformation from a supermarket clothing category into one of South Africa's leading apparel retailers, now operating more than 421 stores across multiple retail formats. The brand has expanded its digital footprint through online channels and the Pick n Pay asap! platform, positioning itself under the tagline 'Great value. Good living.'
Global Brands Magazine cites consistent value delivery over promotional tactics
Jay Reddy, CEO of Global Brands Magazine, said customer loyalty is earned through consistent value delivery rather than promotions alone, crediting Pick n Pay Clothing's ability to make fashion accessible without compromising quality.
Company executive frames award as validation of daily customer trust
Hazel Pillay, Managing Executive of Pick n Pay Clothing, said the recognition reflects trust built through consistent style, quality and value delivered to South African families, noting that customer loyalty must be earned daily rather than assumed.
Award ceremony set for Dubai in October 2026
The Global Brand Awards evaluate organisations on performance, innovation and customer-centric service across sectors including finance, education, hospitality and technology. Global Brands Magazine reports an annual readership exceeding 6 million and more than 10 million page views. The 2026 ceremony will be held at Address Sky View, Dubai, on October 2, 2026, following the 2025 event at the Grand Hyatt, Dubai.