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Grundig

Grundig Unveils New Lineup at IFA 2026, Deepens Changhong Licensing Tie-Up

Grundig Unveils New Lineup at IFA 2026, Deepens Changhong Licensing Tie-Up

Berlin – September 09, 2026 -- Grundig, the European premium home appliance brand owned by Beko, unveiled a new product lineup at IFA 2026, marking a fresh phase in its strategic licensing partnership with Chinese manufacturer Changhong.

Changhong gains brand license for select Grundig categories and markets

The IFA showcase followed Beko's decision to grant Changhong a license to use the Grundig brand for specific product categories and markets. The arrangement pairs Changhong's research, manufacturing and supply-chain capabilities with Grundig's European heritage and existing market presence, with both companies stating the goal is to expand Grundig's reach across Europe and other international markets.

Grundig Unveils IFA 2026 Lineup as Beko-Changhong Alliance Deepens

Grundig Unveils IFA 2026 Lineup as Beko-Changhong Alliance Deepens

Berlin – September 09, 2026 -- Grundig, the European premium home appliance brand, unveiled a new product lineup at IFA 2026 spanning televisions, refrigerators, washer-dryers and air conditioners, marking a new phase in the strategic alliance between parent company Beko and Chinese manufacturer Changhong.

Changhong secures Grundig brand license for select categories and markets

The IFA showcase confirmed that Changhong has been granted a license to operate under the Grundig brand in certain product categories and markets. The arrangement combines Changhong's research, manufacturing and supply-chain capabilities with Grundig's European market heritage, with both companies stating the alliance will expand Grundig's commercial reach across Europe and other international markets.