Berlin – September 09, 2026 -- Grundig, the European premium home appliance brand owned by Beko, unveiled a new product lineup at IFA 2026, marking a fresh phase in its strategic licensing partnership with Chinese manufacturer Changhong.
Changhong gains brand license for select Grundig categories and markets
The IFA showcase followed Beko's decision to grant Changhong a license to use the Grundig brand for specific product categories and markets. The arrangement pairs Changhong's research, manufacturing and supply-chain capabilities with Grundig's European heritage and existing market presence, with both companies stating the goal is to expand Grundig's reach across Europe and other international markets.
AURORA 100 TV features 9,720 independently controlled dimming zones
The flagship AURORA 100 television uses micro-focus RGB LED chips and OD8 ultra-precise light control technology, delivering 9,720 independently controlled dimming zones. The set has a 39-millimeter thin profile and incorporates AI-based "Aurora Light Wings" technology aimed at combining sharp picture quality with a design suited to home interiors.
Space Pro refrigerator combines 600-liter capacity with slim 599mm depth
The Space Pro refrigerator range pairs a reduced depth of 599 millimeters with a 600-liter capacity and a "Fresh Zone" compartment held at -3.5°C. The lineup also includes integrated washer-dryers with a heat-pump drying system operating at 45°C, alongside AI-equipped air conditioners designed for fresh air circulation and purification.
Beko and Changhong to jointly drive product innovation on key markets
Beko and Changhong said they will combine their technology, brand strategy and commercial operations expertise to accelerate product innovation under the Grundig name. The companies framed the IFA 2026 presence as a step toward implementing the broader strategic partnership, with plans to expand Grundig's global footprint through home solutions centered on quality, innovation and design.