Grundig Unveils New Lineup at IFA 2026, Deepens Changhong Licensing Tie-Up
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Berlin – September 09, 2026 -- Grundig, the European premium home appliance brand owned by Beko, unveiled a new product lineup at IFA 2026, marking a fresh phase in its strategic licensing partnership with Chinese manufacturer Changhong.
Changhong gains brand license for select Grundig categories and markets
The IFA showcase followed Beko's decision to grant Changhong a license to use the Grundig brand for specific product categories and markets. The arrangement pairs Changhong's research, manufacturing and supply-chain capabilities with Grundig's European heritage and existing market presence, with both companies stating the goal is to expand Grundig's reach across Europe and other international markets.