Guideline Launches Signal, an Ad-Data Platform for Investors
New York – September 21, 2026 -- Guideline, a global provider of advertising intelligence and media plan management technology, has introduced Guideline Signal, a platform delivering ticker-level advertising data, KPI forecasts and market intelligence to investment professionals ahead of quarterly earnings. The platform becomes generally available on October 1, 2026.
Signal draws on a dataset already used by more than 50 of the world's largest hedge funds
The underlying dataset reflects roughly $200 billion in annual transactional advertising spend, sourced directly from every major holding group and numerous large independent media agencies. Because the data is captured at multiple points before a company reports quarterly results, investors can track shifts in advertising demand for a given ticker before earnings are announced.