Insta360 Opens First US Flagship in Times Square, Tops 10M Cameras Sold
Image
New York -- Insta360 opened its first flagship retail store outside Asia on September 19, 2026, taking a prime spot at 1515 Broadway in Times Square as the imaging brand surpassed 10 million cameras shipped worldwide.
Insta360 Holds Nearly 70% Share of Global 360° Camera Market
According to IDC, Insta360 ranked No.1 in the global 360° camera market in Q1 2026, with a shipment share of nearly 70%, maintaining a significant lead over competitors. The company also claims category leadership in 360o cameras in the U.S. market since entering in 2016, per Circana retail tracking data covering January 2020 to February 2025.