New York -- Insta360 opened its first flagship retail store outside Asia on September 19, 2026, taking a prime spot at 1515 Broadway in Times Square as the imaging brand surpassed 10 million cameras shipped worldwide.
Insta360 Holds Nearly 70% Share of Global 360° Camera Market
According to IDC, Insta360 ranked No.1 in the global 360° camera market in Q1 2026, with a shipment share of nearly 70%, maintaining a significant lead over competitors. The company also claims category leadership in 360o cameras in the U.S. market since entering in 2016, per Circana retail tracking data covering January 2020 to February 2025.
Physical Retail Push Follows Tokyo Flagship, Targets Munich Next
The Times Square store is part of a broader brick-and-mortar strategy that includes a flagship opened in Tokyo in August 2026, dozens of authorized stores across Asia, and planned European expansion into cities such as Munich. The New York location functions as an experience center offering hands-on trials of 360, action, gimbal, and wearable cameras alongside technical support and community space.
Co-founder Max Richter Frames Store as Long-Term US Commitment
"Reaching 10 million cameras shipped worldwide is a milestone we owe to our community, but opening in Times Square is about building lasting roots," said Max Richter, Co-founder and VP of Marketing at Insta360.
Grand Opening Draws Filmmaker Casey Neistat, YouTube Creators for Ribbon-Cutting
Richter led the ribbon-cutting ceremony alongside filmmaker Casey Neistat, a longtime Insta360 user. YouTubers Jesse Wellens and Jeana Smith served as honorary store managers, running product walkthroughs for local users. The brand also hosted a "Ride Bold" cycling rally sending 100 riders past New York landmarks to capture footage using Insta360 hardware, while long lines of customers waited outside for demos and opening-day giveaways.
Times Square Alliance Welcomes Insta360 to Retail Landscape
"Times Square has always been a global stage for creativity, culture, and cutting-edge technology, making it the perfect home for Insta360's flagship store and a fantastic addition to our dynamic retail landscape," said Tom Harris, President of the Times Square Alliance.