Lemon Seed Marketing

LUFKIN, Texas – October 30, 2026 -- Lemon Seed Marketing is connecting home service contractors with four industry partners (JB Warranties, Contractor Commerce, ReferPro and HARDI), extending its offering beyond branding and marketing into warranties, e-commerce, referral programs and trade resources.

Four partners cover retention, online sales, referrals and education

JB Warranties, described as a leading North American provider of extended warranties for HVAC, plumbing and electrical companies, offers flexible plans covering parts and labor repair costs for homeowners. The plans are aimed at improving contractor customer retention.

Contractor Commerce supplies digital commerce, transparent pricing and AI-guided estimating tools to improve the online buying experience for homeowners. ReferPro automates customer referral programs that pay cash-equivalent incentives, with the goal of lifting new-customer conversion rates.

Lufkin – September 14, 2026 -- Lemon Seed Marketing will host its seventh annual Lemon Seed Conference, themed "Into the Wilderness," on March 3-6, 2027, at Timber Creek Church's Lufkin, Texas campus.

Event combines two days of education with three days of networking for home service leaders

The conference targets home service business owners and leaders, offering sessions on finance and operations, leadership and team building, and community engagement alongside a vendor expo. Crystal Williams, co-owner and lead strategist at Lemon Seed, said the "wilderness" theme reflects how independent home service owners navigate a competitive marketing landscape.