Prosecco DOC: Americas Take Over 26% of Exports, US Tops 130M Bottles
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Milan – October 16, 2026 -- The Americas account for more than 26% of Prosecco DOC exports, with the United States, the denomination's largest market, importing over 130 million bottles, according to the Prosecco DOC Consortium.
Consortium cites U.S. resilience despite inflation and tariffs
Consortium President Giancarlo Guidolin said the U.S. market continues to show resilience and promising growth potential despite inflation and tariffs. The source provides no figures on the impact of tariffs on volumes or pricing.
Canada passes 10 million bottles and grows 17% in first half of 2026
Canada surpassed 10 million bottles in 2025 and recorded 17% growth in the first half of 2026, which Guidolin described as very positive momentum. He also called emerging South American markets dynamic and named Brazil as one of the most promising.