TCL Named Official Preferred TV Partner of Minnesota Vikings
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Irvine, Calif. – September 24, 2026 -- TCL has signed a multi-year partnership with the Minnesota Vikings, becoming the NFL franchise's official "Preferred TV," the companies announced.
Deal grants TCL in-stadium branding across U.S. Bank Stadium displays
The agreement gives TCL prominent placement on displays throughout U.S. Bank Stadium, exposing the brand to tens of thousands of fans at every home game. TCL also secures official use of Vikings marks and logos across its advertising and promotional materials as a designated technology partner.