Irvine, Calif. – September 24, 2026 -- TCL has signed a multi-year partnership with the Minnesota Vikings, becoming the NFL franchise's official "Preferred TV," the companies announced.
Deal grants TCL in-stadium branding across U.S. Bank Stadium displays
The agreement gives TCL prominent placement on displays throughout U.S. Bank Stadium, exposing the brand to tens of thousands of fans at every home game. TCL also secures official use of Vikings marks and logos across its advertising and promotional materials as a designated technology partner.
Partnership extends TCL branding across Vikings digital and hospitality channels
TCL content and branding will appear across Vikings.com, the team's mobile app, email newsletters and social media, supported by paid social campaigns and sweepstakes activations. The package also includes premium hospitality benefits, combining stadium visibility with digital fan engagement and exclusive experiences.
"Being named the Preferred TV of the Minnesota Vikings is a proud moment for TCL," said Chris Hamdorf, Executive Vice President, TCL North America. He said the partnership brings the company's display technology into the game-day experience both inside the stadium and at home for Vikings fans.
Vikings CMO says deal targets year-round fan engagement
Martin Nance, Chief Marketing Officer of the Minnesota Vikings, said TCL shares the organization's commitment to delivering fan experiences and that the partnership will create engagement opportunities both at U.S. Bank Stadium and at home.
The partnership launches during the upcoming NFL season, with branding and activations rolling out across in-stadium, digital and hospitality touchpoints throughout the season.