sponsorship

Kin Insurance Becomes First Jersey Patch Sponsor for FSU Athletics

Tallahassee, Fla. – September 08, 2026 -- Kin Insurance has signed a multi-year deal to place its logo on jerseys across 18 Florida State University varsity sports programs, marking the first jersey patch sponsorship in FSU Athletics history.

Patch debuts September 7 against SMU before expanding league-wide

The Kin logo appears first on FSU football uniforms during the September 7 matchup against SMU, then extends across 17 additional programs including women's basketball, baseball, softball, women's soccer, volleyball, lacrosse, swimming and diving, cross country, track and field, beach volleyball, golf and tennis. The agreement runs four years, starting with the 2026-27 season.

VARIANSE Becomes Southampton FC's Official Global Trading Partner

Southampton, England – September 07, 2026 -- VARIANSE, a globally regulated online trading brand, has signed a multi-year deal to become Southampton Football Club's Official Global Trading Partner and exclusive Official CFD Trading Partner. The agreement coincides with VARIANSE marking 10 years since its founding in 2015.

VARIANSE secures worldwide branding rights tied to Southampton FC's intellectual property

The multi-year contract grants VARIANSE global rights to use its official Southampton FC partnership titles and approved club branding across international digital activations. The company will have prominent placement at St Mary's Stadium, including matchday advertising and partner branding throughout the season.

PepsiCo Signs Multimillion-Dollar 7-Year Deal With Arizona Athletic Grounds

Mesa, Ariz. – September 07, 2026 -- Arizona Athletic Grounds (AAG) has signed a seven-year, multimillion-dollar Founding Partnership naming PepsiCo the official soft drink partner of its 275-acre Mesa campus.

PepsiCo's beverage portfolio takes over concessions across a 275-acre campus

Under the agreement, PepsiCo brands including Gatorade, Pepsi, Mountain Dew, Starry, Aquafina, LIFEWTR, Starbucks, Celsius, Alani Nu and Rockstar Energy will be served at concessions, three fieldhouses, the sports bar, food court, performance center and all outdoor competition venues at AAG. The deal also includes signage, digital and IPTV inventory, and year-round activation rights at AAG tournaments.

Hard Rock Becomes Title Partner of F1 Miami Grand Prix Through 2041

Miami Gardens, Fla. – September 07, 2026 -- South Florida Motorsports (SFM) and Hard Rock International have signed a new multi-year naming rights agreement that renames the race the FORMULA 1 HARD ROCK MIAMI GRAND PRIX, effective from the 2027 edition. The event is contracted to remain on the Formula 1 calendar through 2041.

Hard Rock expands from founding sponsor to full title partner

Hard Rock joined the Miami race as an original Founding Partner at its 2022 launch and has held naming rights to Hard Rock Stadium, home of the NFL's Miami Dolphins, since 2016. The stadium anchors the Miami International Autodrome, a 19-turn, 3.36-mile circuit that hosts the race. Under the new deal, Hard Rock branding will appear on the official event title, logo, podium, the Fan Fest and trackside signage throughout the venue for the 2027 race, with a date still to be announced.