NY Auto Show Reports 92% Purchase Conversion, Sets 2027 Dates
New York – September 22, 2026 -- The New York International Auto Show's 2026 Visitor Impact Report found that 92% of attendees who said they planned to buy a vehicle within 12 months actually did so, underscoring the event's direct influence on automotive sales conversion. The 127th edition of the show, North America's oldest auto exhibition since 1900, will run March 26–April 4, 2027, at the Jacob K. Javits Convention Center, with Media & Industry Days set for March 23–25.
Show attendance drives measurable purchase intent among visitors
According to the 2026 report, 80% of visitors said the show influenced their next vehicle decision, while 38% indicated plans to purchase or lease within 12 months. Among those 12-month intenders, 42% added one or more brands to their consideration list after attending.