DanAds, Nodals AI Partner to Protect Publisher Yield on Outcome Ads
Stockholm and London – September 18, 2026 -- DanAds, a self-service advertising technology provider, and Nodals AI, an autonomous AI platform for publishers, have entered a strategic partnership that combines predictive-outcome modeling with self-service ad buying, letting publishers sell performance-based campaigns without sacrificing yield.
Nodals AI's models predict clicks, conversions and video completions from publisher data
Nodals AI trains on a publisher's own first-party data to forecast advertiser outcomes such as clicks, conversions or video completes. That capability lets publishers offer CPC- or CPA-style outcome campaigns directly inside their existing ad stacks, matching advertiser demand for performance-based buying.