Stockholm and London – September 18, 2026 -- DanAds, a self-service advertising technology provider, and Nodals AI, an autonomous AI platform for publishers, have entered a strategic partnership that combines predictive-outcome modeling with self-service ad buying, letting publishers sell performance-based campaigns without sacrificing yield.
Nodals AI's models predict clicks, conversions and video completions from publisher data
Nodals AI trains on a publisher's own first-party data to forecast advertiser outcomes such as clicks, conversions or video completes. That capability lets publishers offer CPC- or CPA-style outcome campaigns directly inside their existing ad stacks, matching advertiser demand for performance-based buying.
Real-time evaluation blocks inventory sales below publisher-set eCPM floors
The integration runs real-time evaluation on every transaction to ensure inventory never sells below publisher-defined eCPM floors. "Combining Nodals AI's predictive modeling with DanAds' ecosystem lets publishers offer outcome-driven buying without yield risk or technical friction," said Aly Nurmohamed, Founder and CEO of Nodals AI. DanAds Co-Founder and CCO Peo Persson said the tie-up allows publisher clients to meet advertiser demand for performance-based campaigns while keeping pricing floors intact.
Nodals AI writes advertiser-specific key-values directly into publishers' current ad servers
Nodals AI operates within a publisher's existing ad server by writing targeted key-values per advertiser, removing the need to build new technical infrastructure to support outcome-based selling.