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DanAds

DanAds Promotes Michael Gelb to SVP of Growth & Product

New York – September 18, 2026 -- DanAds, a SaaS provider of automated self-service advertising tools for publishers, has promoted Michael Gelb to the newly created role of Senior Vice President, Growth & Product. Gelb will now control the company's product roadmap and AI strategy while simultaneously leading commercial growth across its enterprise accounts.

DanAds merges commercial and product leadership under a single executive

Peo Persson, Chief Commercial Officer at DanAds, said the decision to combine growth and product functions under one leader ensures the company's roadmap is driven directly by publisher needs rather than internal silos. Gelb joined DanAds in New York as a Senior Account Manager before rising to Head of Account Management, working with major media companies to grow advertising revenue through the platform.

DanAds, Nodals AI Partner to Protect Publisher Yield on Outcome Ads

Stockholm and London – September 18, 2026 -- DanAds, a self-service advertising technology provider, and Nodals AI, an autonomous AI platform for publishers, have entered a strategic partnership that combines predictive-outcome modeling with self-service ad buying, letting publishers sell performance-based campaigns without sacrificing yield.

Nodals AI's models predict clicks, conversions and video completions from publisher data

Nodals AI trains on a publisher's own first-party data to forecast advertiser outcomes such as clicks, conversions or video completes. That capability lets publishers offer CPC- or CPA-style outcome campaigns directly inside their existing ad stacks, matching advertiser demand for performance-based buying.