New York – September 18, 2026 -- DanAds, a SaaS provider of automated self-service advertising tools for publishers, has promoted Michael Gelb to the newly created role of Senior Vice President, Growth & Product. Gelb will now control the company's product roadmap and AI strategy while simultaneously leading commercial growth across its enterprise accounts.
DanAds merges commercial and product leadership under a single executive
Peo Persson, Chief Commercial Officer at DanAds, said the decision to combine growth and product functions under one leader ensures the company's roadmap is driven directly by publisher needs rather than internal silos. Gelb joined DanAds in New York as a Senior Account Manager before rising to Head of Account Management, working with major media companies to grow advertising revenue through the platform.
Gelb has spent the past year building enterprise sales engineering and AI tools
Over the last 12 months, Gelb has led enterprise sales engineering and developed solutions for DanAds' order management, RFP-ingestion, and agentic advertising initiatives. In his new role, he will own the AI strategy intended to let publishers automate more of their advertising operations with less manual intervention.
Gelb previously worked in media buying, planning, and consulting, including a stint as principal consultant advising Fortune 500 companies on campaign optimization, and held positions at IBM and Ebiquity.
DanAds operates across four global hubs with more than 200 employees
The appointment comes as DanAds expands its platform and AI capabilities, with teams based in Stockholm, New York, London, and Amsterdam totaling over 200 people worldwide.