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Product Strategy

DanAds Promotes Michael Gelb to SVP of Growth & Product

New York – September 18, 2026 -- DanAds, a SaaS provider of automated self-service advertising tools for publishers, has promoted Michael Gelb to the newly created role of Senior Vice President, Growth & Product. Gelb will now control the company's product roadmap and AI strategy while simultaneously leading commercial growth across its enterprise accounts.

DanAds merges commercial and product leadership under a single executive

Peo Persson, Chief Commercial Officer at DanAds, said the decision to combine growth and product functions under one leader ensures the company's roadmap is driven directly by publisher needs rather than internal silos. Gelb joined DanAds in New York as a Senior Account Manager before rising to Head of Account Management, working with major media companies to grow advertising revenue through the platform.