Qualtrics

DELRAY BEACH – – November 06, 2026 -- The employee experience management market will grow from USD 9.17 billion in 2026 to USD 15.87 billion by 2032, a 9.6% compound annual growth rate, according to MarketsandMarkets. The forecast implies USD 6.70 billion in added market value over six years. The market stood at USD 8.31 billion in 2025.

Asia Pacific is forecast to grow fastest at 11.3% a year

Asia Pacific is projected to post the highest regional CAGR, at 11.3% through 2032. MarketsandMarkets cites rapid digital transformation, wider adoption of cloud-based HR technologies and a growing focus on engagement and retention. China, India, Japan, Australia and South Korea are seeing rising investment in digital HR platforms, employee feedback tools, recognition and rewards programs, and workforce analytics.

Provo, Utah – September 24, 2026 -- Qualtrics unveiled Healthcare XM, a new platform built on Press Ganey's proprietary data and what the company calls the world's largest human experiential dataset, aimed at helping health systems and health plans simulate care changes, predict patient behavior, and act on safety risks before they escalate.

Qualtrics builds Healthcare XM on Press Ganey data to close the industry's experience gap

The platform runs on the Qualtrics XM Data & AI Platform and combines decades of Press Ganey benchmarks, regulatory expertise, and predictive analytics. It covers five domains: patient experience across HCAHPS and CAHPS journeys, member experience including Medicare CAHPS and Stars ratings, workforce engagement and retention, safety and quality signals such as NDNQI and PSO data, and consumer and brand positioning.

Provo, Utah – September 14, 2026 -- Qualtrics has introduced its XM Data & AI Platform, a system designed to close what the company calls the "Experience Gap" -- a divide between customer expectations and delivery that it estimates puts close to $3 trillion in sales at risk globally.

Qualtrics builds new platform on data from 18,000 organizations and 41,000 healthcare facilities

The platform consolidates more than two decades of Qualtrics experience data across 18,000 organizations with four decades of healthcare experience data from Press Ganey, spanning over 41,000 facilities. Qualtrics acquired Press Ganey Forsta in May 2026 for $6.75 billion, a deal the company says added regulatory-grade governance and anonymized health data to its experience dataset.

SHERIDAN, WYOMING - April 14, 2026 - Qualtrics is advancing its experience management platform as a unified intelligence layer for enterprise organizations operating with disconnected feedback and research tools. The platform aggregates signals across surveys, calls, digital channels, and service interactions into a single environment, translating raw data into predictive insights and automated operational workflows. Named clients across retail, fleet management, enterprise software, and higher education report measurable reductions in research timelines and improved customer and employee outcomes. The offering targets executive buyers seeking to consolidate point-solution research stacks into one governed platform that connects insight generation with operational action.