Qualtrics

Provo, Utah – September 13, 2026 -- Qualtrics has introduced its XM Data & AI Platform, a system designed to close what the company calls the "Experience Gap" -- a divide between customer expectations and delivery that it estimates puts close to $3 trillion in sales at risk globally.

Qualtrics builds new platform on data from 18,000 organizations and 41,000 healthcare facilities

The platform consolidates more than two decades of Qualtrics experience data across 18,000 organizations with four decades of healthcare experience data from Press Ganey, spanning over 41,000 facilities. Qualtrics acquired Press Ganey Forsta in May 2026 for $6.75 billion, a deal the company says added regulatory-grade governance and anonymized health data to its experience dataset.