DELRAY BEACH – – November 06, 2026 -- The employee experience management market will grow from USD 9.17 billion in 2026 to USD 15.87 billion by 2032, a 9.6% compound annual growth rate, according to MarketsandMarkets. The forecast implies USD 6.70 billion in added market value over six years. The market stood at USD 8.31 billion in 2025.
Asia Pacific is forecast to grow fastest at 11.3% a year
Asia Pacific is projected to post the highest regional CAGR, at 11.3% through 2032. MarketsandMarkets cites rapid digital transformation, wider adoption of cloud-based HR technologies and a growing focus on engagement and retention. China, India, Japan, Australia and South Korea are seeing rising investment in digital HR platforms, employee feedback tools, recognition and rewards programs, and workforce analytics.
Larger enterprises and technology-driven workforces in the region are adding demand. Qualtrics and SAP are advancing platforms there with AI-powered feedback analytics, engagement tools, personalized learning and integrated HR features.
Services segment grows at 10.0% a year, led by training and development
By offering, services are expected to register the highest CAGR, at 10.0%. Within services, training and development is forecast to expand fastest as employers invest in upskilling, reskilling and continuous learning. Digital learning platforms, personalized training programs and AI-powered learning tools are driving demand. Buyers also use these services to close skill gaps and support internal mobility, leadership development and retention.
BFSI grows fastest by end user while IT & ITes holds the largest share
The banking, financial services and insurance (BFSI) segment is projected to grow at 10.6% from 2026 to 2032, the fastest rate among end users. The IT & ITes segment is expected to hold the largest share of the market. Technology firms face competition for skilled staff and manage distributed teams and hybrid work models. They deploy employee listening platforms, AI-powered sentiment analysis, recognition and rewards systems, and people analytics. Integration with HR management systems, collaboration tools and learning platforms supports personalized experiences across the employee lifecycle.
Investment shifts toward AI-driven, integrated platforms
Investment is increasingly directed to AI-powered employee listening, employee journey analytics, workforce experience platforms and integrated human capital management (HCM) software. Qualtrics is building out AI-powered insights and listening tools, and Microsoft is integrating productivity and collaboration features through Microsoft 365 and Viva. SAP and Workday continue to add AI-driven capabilities to their HR platforms.
The report describes a revenue shift from standalone engagement surveys toward software-driven platforms that connect employee feedback, HR services, workplace collaboration and workforce analytics. Other vendors named in the report include Oracle, Zoom Video Communications, Culture Amp, Achievers, Workleap, Lattice and Workday. They are pursuing partnerships, product launches and acquisitions to expand their footprint.