Green Eco Tires Market to Hit $87.5B by 2035 on EV, Label Rules
Middletown, Delaware – October 13, 2026 -- The global green eco tires market, valued at USD 40 billion in 2025, is projected to reach USD 87.515 billion by 2035, growing at a CAGR of 8.16%, according to a study by Radial Insights. The market is forecast to expand from USD 43.2 billion in 2026.
Environmental performance is becoming a measurable procurement criterion. Automakers, fleets and consumers now weigh rolling resistance, material traceability, recycled content and wet-grip performance together, the study says. Electric vehicles add urgency because lower energy loss at the tire can translate directly into additional driving range.
EU labeling rules push suppliers to compete on measurable efficiency
Regulation (EU) 2020/740 requires disclosure of rolling resistance, wet grip and external rolling noise. Radial Insights data show the share of A/B-rated low-rolling-resistance products in Europe rose materially between 2020 and 2024.