Sheraton Universal Hotel

Sizzle Launches 33-Language AI Concierge Rosa at Sheraton Universal

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Sizzle Launches 33-Language AI Concierge Rosa at Sheraton Universal

Los Angeles – October 13, 2026 -- Sizzle, Inc. has launched Rosa, a conversational video "Synth Human" that serves guests of Sheraton Universal Hotel around the clock in more than 33 languages, with no app download and no dedicated hotel hardware.

Guests scan a QR code in their arrival welcome letter to start a face-to-face video conversation on their own phones. Rosa answers questions on reservations, parking, valet, room service, dining, amenities and shuttle information. She connects guests with the appropriate hotel team when human assistance is required.