Moonshot AI Rebrands to Shuttlebase After Name Clash With Kimi Maker
New York – September 12, 2026 -- Moonshot AI, the autonomous eCommerce website optimization platform founded in 2023, has rebranded as Shuttlebase after a naming collision with the China-based Moonshot AI, developer of the Kimi AI models, created market confusion during that company's global expansion.
Name collision with Chinese AI firm forces New York startup to rebrand
Co-founders Aviv Frenkel and Evyatar Segal said the switch was not planned but became necessary once the unrelated Chinese firm's expansion began overlapping with their brand identity in the market. "We didn't plan on changing our name, but the collision forced us to think about what we're actually building," said Frenkel, Co-Founder and CEO. "Shuttlebase captures that vision. We want to build the launchpad that allows eCommerce brands to continuously improve and move faster."