S&T Bank Wins ABA Marketing Award for NFL Draft Campaign
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Indiana, Pa. – September 24, 2026 -- S&T Bank, the wholly owned subsidiary of S&T Bancorp, Inc. (NASDAQ: STBA), has won a Marketing Excellence Award from the American Bankers Association in the brand awareness category for its "S&T Bank Draft Headquarters" campaign.
Bank turned Pittsburgh's NFL Draft week into a three-day brand activation
The immersive marketing experience ran during Pittsburgh's NFL Draft week in April, combining customer engagement, strategic media partnerships and regional outreach to boost visibility for S&T's expanding footprint across Western Pennsylvania.
Draft-themed events with iHeartRadio generated a $50,000 donation
Ticket proceeds from draft-themed events hosted in partnership with iHeartRadio funded a $50,000 donation to Pennsylvania Wounded Warriors, Inc.