Indiana, Pa. – September 24, 2026 -- S&T Bank, the wholly owned subsidiary of S&T Bancorp, Inc. (NASDAQ: STBA), has won a Marketing Excellence Award from the American Bankers Association in the brand awareness category for its "S&T Bank Draft Headquarters" campaign.
Bank turned Pittsburgh's NFL Draft week into a three-day brand activation
The immersive marketing experience ran during Pittsburgh's NFL Draft week in April, combining customer engagement, strategic media partnerships and regional outreach to boost visibility for S&T's expanding footprint across Western Pennsylvania.
Draft-themed events with iHeartRadio generated a $50,000 donation
Ticket proceeds from draft-themed events hosted in partnership with iHeartRadio funded a $50,000 donation to Pennsylvania Wounded Warriors, Inc.
ABA judges evaluated entries on strategy, creativity and measurable impact
The ABA Marketing Excellence Awards recognize standout bank marketing campaigns nationwide, with entries assessed on concept, strategy, creativity, execution and impact. "The NFL Draft in Pittsburgh gave us an incredible opportunity to meet people where the excitement was happening, strengthen existing relationships and connect new audiences with S&T in a way that felt authentic to who we are," said Chris McComish, chief executive officer of S&T Bank.
Jordyn Kemats, director of sales strategy and marketing at S&T Bank, said the campaign required significant creativity and collaboration to execute across three days.